"7 Must Haves of Health and Fitness Marketing"

'How to Turbocharge all Your marketing efforts'

1. Advertising has the broadest reach and creates the most top-of-mind awareness. If you have the budget for it use it. Make sure you test your ads first to see which ones pull the best responses. Remember there is a learning curve to designing the best campaigns. Plan for it and you will find what works over time for you.

2. Direct Mail is powerful when combined with educational- based marketing. A successful direct mail campaigne absolutely depends on how regular and consistent your mailings are, so only use this method if you plan on being consistent to your audience.

3. Corporate Literature ia a great marketing weapon. When coordinated with your other educational-based marketing efforts. Make sure that the look, feel, and content of each weapon is consistent with the others. This should be a mini version of your core story.

4. Public Relations includes your press releases, building relationships with the press, getting articles written by or about you, and affiliating with strong forces that can help you, such as trade associations and community groups. This needs to be part of your cohesive plan for building your fame as a business owner.

5. Personal Contact can be done through direct mail, advertising, a sent article, and the telephone. Personal contacts are potent and can help you grow quickly apply them now and watch things change instantly.

6. Trade shows and Market Education can be a great way to reach top-of -mind in a single event. These methods offer awesome opportunities to really stand out and get noticed. If done improperly they can be a waist of time and money. Plan and have a strategy when applying this to your toolbox.

7. Internet of course is huge and if your not using it as leverage do it! Try this 5 pronged approach to start with.

1. Lead capture
2. Build relationships
3. Interact as much as possible
4. Offer web seminars (webinars)
5. Convert traffic to sales

Have fun and go for it! Remember Marketing is part of your whole business plan and you must have systems in place to keep it going. Just like our healthy lifestyles as health and fitness professionals we must treat marketing as a lifestyle. Have a Healthy, & Prosperous Day!

Sincerely Your Friend In Health & Wealth,

Natalie Pyles

Call Me For Your FREE Consultation Today! 1-800-681-9894 or e-mail fitnesselementsassociates@yahoo.com
WWW.MyFitnessElements.com

'6 Tips On Uncensored Sales Strategies'

"How To Move From Ameteur To Pro"





1. Treat selling as a PROFESSION

The sales pro should always strive to proactively provide exceptional customer service and acknowledge their customers , clients, prospects, and champions existence. For this one act alone you will be rewarded for the initiative.

2. Enforce STANDARDS of Professionalism

You can keep, attract, and multiply particularly affluent clients by showing initiative and following up. The fact is such behavior is so rare and unique to ameteurs you will be recognized as the pro.

3. Pay extreme attention to DETAILS and proper Questions

Ask any poor person you encounter for a list of the last ten books they read about subjects that could help them not be poor, the dates they were read, and the ideas they extracted from them and acted on. When their answer is few or none, you will have a clue to the true causes of their financial poverty. Don't be one of them become a student of sales, marketing, and wealth.

4. Discover why top earners earn far more, work less, and have OVERCOME their personal handicaps their unsuccessful peers do not have.

These pros make themselves into consummate professionals, go about their business with committment to professionalism, and present themselves to their clientele as a pro.

5. Realize by acting like the pros YOU too will become a pro.

When you start to act on these strategies you will also garner infinitly more access, acceptance, trust, respect, appreciation, loyalty, and referrals.

6. Consider selling as a PERFORMANCE.

Watch the pros get more leverage out of each relationship by being recognized as the pro. The secret between the pros and ameteurs is leverage, not harder work, longer hours, better leads, or luck. Think clearly, keep sharping the saw, and think smart daily. Decide to be a pro Now and you will be happier then you ever imagined possible. Have a blessed day!



By, Natalie Pyles

Fitness & Weight-loss Expert, Nutrition Specialist, Author, Speaker, & Health & Fitness Consultant

"How I learned To NetWork With The Affluent"

'4 Key Steps in Becoming A Talent Scout Revealed'

Step 1 : Focus, Focus, Focus

In order to focus one must understand the anatomy of the wealth within the trade area. How can one determine the composition of the wealth within a trade area? One simple method is to consult an encyclopedia. this will tell the reader what industries account for a significant portion of the economy in each of the states.

Step 2: Enhance Your Credibility

Discover the importance of the industry your after. If the industry is comprised of thousands of affluent Business owners then contact one of these owners and ask what industry trade journals and news letters they read. Propose writing an article and call the editor of these trade journals and industry.

Step 3: Target the Flagship Within the Affluent Convoy

Identify the heads of several important Industry trade associations. Find the directors of the members and the "Who's Who In the Industry" type of directory. Use the target specific Industry officials.

Send a letter to selected officials of the industry trade associations. Then in the letter relate to the needs of the officials and offer high-grade speakers FREE of charge. Accompany the letter and send a reprint of the article to enhance your credibility think leverage my friend.

Step 4: Offer More Then The Core

Demonstrate Affinity for the members of each industry you target. Be prepared not all members will be interested in your offering, however you will never get off the telephone with out new information of importance. You will find prospects may not need your direct services or products but may need services and products of others. Become a great resource and become a referral machine. Network To The Affluent And Reap All The Benefits And Rewards You Ever Asked For Guaranteed! Look forward to part 2 of this series coming soon...

By Natalie Pyles,

Fitness & Weight-loss Expert, Nutritionist, Wellness Coach, Author, Speaker, And Consultant

The Art Of Social Networking

What if there was a way to establish yourself as an expert in your professional fitness field by simply talking about your life? What if this same habit instantly increased the number of hits and search engine rankings of your personal training website, while at the same time attracting clientele and customers in your local community? Furthermore, what if this business and marketing strategy was free?

If you think this sounds like a fantastic deal, then you’re most likely a candidate for launching a social networking campaign. A social networking website is designed to create an online community of individuals who share similar interests and activities and provides a way for those individuals to interact with one another via messaging, video, audio, email or any other online communication media. Popular social networking sites with which you’re most likely familiar include MySpace and Facebook.

So how can social networking help your business and marketing? Imagine that you walked into your local community center and there, gathered into a large room as a captive audience seated at tables, were thousands of fitness enthusiasts waiting to hear your latest story, newest exercise, healthy meal plan, or helpful tidbit. If you play your cards correctly, you’d be the most popular personal trainer in town, with hundreds of clients signing up to hear more of your wisdom! This is the power of utilizing the internet for social networking. The large room is the internet, and the captive audience is the millions of users on their computers searching for fitness advice and exercise experts. Together, they represent the online community or group on any specific member site, forum, discussion group or email list.

When you create your own account on a social site, you will be given the opportunity to customize your profile. Not only can you add professional information about yourself such as certifications and work history, but you can also include exercise photos and videos or links to your website. Most of the sites allow you to search your existing e-mail address book for contacts who might already be part of the social network, thus providing an instant platform to begin establishing friends and contacts. When users find your profile via a search engine or recommendation, they can subscribe to your articles or videos, and choose to become connected to your page.

Let’s take a look at some of the more popular social networking sites, and how you can use them to enhance your personal training business:

Twitter.com. We’ll start small. Twitter is almost like a “mini-blog” social networking site. Each of your posts is limited to 140 characters, and can easily be viewed by a PDA or cell phone. Individuals can sign up to “follow” your posts, which means that anytime you create a message, your followers can instantly be alerted. With as little as 60 seconds per day, you can post a nutrition tip, featured exercise or link to your personal training website and gradually build a solid reputation as a fitness expert.

Linkedin.com. Linkedin is considered to be social networking for business. By uploading your cover letter, resume, profile, picture, work history, testimonials and any other pertinent career information, you can establish a network in the online business community and create business relationships in the fitness field. Think of this as achieving a similar effect as joining your local Chamber of Commerce – it allows you to stand out as a certified and qualified professional in your field. Additionally, anytime you create a page in a social networking site such as this and include a link to your personal training business webpage, you increase your ranking in search engines. This is because one component of search engine optimization is legitimate outside links to your website.

MySpace or Facebook. Both of these websites would be considered more personal than professional, but they both have the advantage of a very high number of active users. Once you’ve established a group of “friends” or individuals to whom you are linked, you are in a perfect situation to launch a “viral video” marketing campaign where you upload your latest exercise video and share it with as many of your friends as possible. Using this method, you can find that your video may saturate thousands and even millions of other MySpace or Facebook user pages, providing you with links, popularity and “clickbacks” to your business website. You can do the same type of marketing with fitness articles, nutrition tips or exercise photos and audio clips.

In addition to the popular social networking websites mentioned above, there are also fitness specific sites. On these sites, people visit with the sole purpose of communicating about health and exercise, searching for the latest fitness news, tips and articles and finding experts to address their health concerns. Let’s look at a few of these niche sites.

iSweat.com. Consider this website “Twitter for fitness.” In addition to posting 140 character mini-messages on exercises, workouts and nutrition, you can also join groups that are focused on different aspects of fitness such as triathlon, mixed martial arts or fat loss. The individuals on iSweat are guaranteed to be passionate about fitness and make great business contacts or potential clients. You can even link your iSweat account with your Twitter account so that you’re not having to post twice.

Bodyspace.com. Hosted by the popular megasite bodybuilding.com, this site tends to be more focused on aesthetic fitness and allows users to create a profile, upload photos and even start a BodyBlog. Like most social networking sites, users can share workout feedback, track progress and communicate about goals, diets and supplements. This site would be perfect for a personal trainer interested in focusing on a bodybuilding specific fitness business.

Fitizens.com and Fitfiend.com. The attractive aspect of both these websites is that Fitizens allows you to set up your profile as either a “Fitness Expert” or “Fitness Enthusiast,” while Fitfiend allows you to be a “Fitpro” or “Fitfiend.” This automatically provides a venue for fitness professionals to connect with individuals who are specifically seeking out fitness advice. You can upload your latest articles, videos or favorite links and attract a community of fans who follow and comment on your posts. Perhaps most importantly, these sites allow you to delineate your geographical location, thus making local clients more likely to find your services.

So won’t it be a hassle to track all your different pages if you’ve launched a profile on each of these separate social networking websites? Not necessarily. One of my favorite online tools is located at www.pageonce.com, which is a site that allows you to track all your social networking, finance, travel and other regularly visited websites from a single location. Another useful tool is located at www.tubemogul.com, where you can submit your exercise videos to multiple social networking accounts with a single click. Finally, mobile applications can allow networking from a phone and include Brightkite for the iPhone (brightkite.com) or Mig33 for any phone able to surf the internet (migg33.com)

There are millions of Internet users, and the world wide web isn’t going away anytime soon. People are growing more accustomed to shopping, communicating and establishing business relationships over the Internet, and the fitness business is no exception. Furthermore, this form of marketing is free and doesn’t take much time. If you’re serious about increasing your business, you need to be serious about networking, and online social networking is an easy and effective way to begin. See you on Twitter!

References: Ben Greenfield

Forwarded By, Natalie Pyles

Fitness & Nutritional Expert, Author, Speaker

Call Me For Your FREE Consultation Today! 1-800-681-9894 or 480-212-1947 e-mail fitnesselementsassociates@yahoo.com
WWW.MyFitnessElements.com

" How To Become An Extraordinary Sales Professional And Break Into The Affluent Market"

1 Key Strategy that will increase your pay rate overnight and save you years of stress

The key rule to any true sales professional is You must first develop the characteristic of great courage. That trait can be expressed in multiple ways. It takes great courage to earn one's income purely from sales commissions.
Compensation by commission only suggests that the sales professional operates almost independently of a sales manager's mandates. You can win by setting these standards for yourself:

1. Office Hours
2. Call Plan
3. Prospecting Hours
4. Time Blocking

Courage is especially necessary in selling to the affluent. Sales Pro's with considerable courage demonstrate this characteristic in their prospecting efforts. You must be bold enough to ask the really important question:
"Will You do business with me?" Courage also means being able to call yet another prospect after having been turned down by the last 100 prospects. You must keep with it by applying discipline, focus, and perseverance to build your million dollar rolodex. Keep in mind mast majority of the people who market to the affluent are completely self-made successes and the affluent respect that because it reminds them of when they first got started. We can either be ordinary or extraordinary. I don't know about you but given the choice I am shooting for the top notch sales professional. Will you join me there?

To learn more about selling to the Affluent Market look out for part 2 of this series.

Have a Healthy, Wealthy & Wise Day!

Your Friend In Health & Fitness,

Natalie Pyles

Fitness & Nutrition Expert, Wellness Coach, Author, Speaker, And Consultant


Call Me For Your FREE Consultation Today! 1-800-681-9894 or e-mail fitnesselementsassociates@yahoo.com
WWW.MyFitnessElements.com

"What Every Marketer And Sales Professional Ought To Know"

How You Can Create Specific Winning Moments With Your Customers, Clients, And Champions More And More Often

In todays crazy hectic non stop world people just don't take the time for one another anymore. I work extra hard to create lasting relationships of value. The more value I bring to people, the more referrals and friends I seem to make. Whatever happened to just being yourself and being natural. It is a risk I know but not everyone will like you that is a fact and I've accepted that have you? I love people and from my experience everyone has a story that is of importance if you listen long enough and hard enough you will soon learn to forget about yourself and truely be happier it feels good to help people and to me that is a blessing. Business is a pathway of building relationships and I know I got into business because I love to motivate and encourage people to become more and I wanted to help people create better experiences for their lives through Sports, Life, Health & Fitness. For those reasons alone it makes me try harder to be a great influence and a caring friend.

Here are 5 Winning strategies you can apply immediately to a more fun, full, and long lasting sales and marketing career. We have to remember these are human lives we are dealing with and they are just as important as we are and all humans have the same basic needs and desires. Look for the good in people, have faith in them, and they will win. Look for the bad in people and you will surely find that too. What are you focused on? We are all so busy focusing on whats wrong with our lives what ever happened to whats right with our lives. We can be a major influence to people and their lives. Here are some rules to live by that may help you if applied.

Work towards a partnership and create win/win situations where both buyer and seller come out on top. Become a truely helpful person and look for more problems to solve then paid for. Our customers and clients today are under way more stress then ever before so if we look for ways to relieve their stress and make their world a better place the better off we will both be. It feels good to go the extra mile for people. All those little things you do add up and people appreciate it. Remember people can not deny love it is the strongest emotion of all. To be loved you must give love. To have friends you must be a friend.

Keep tension out of the picture when interacting with customers, clients, prospects, ect. Let yourself ease into situations try laughing a little let things happen naturally. Try connecting with someone on a totally different subject thats important to them. Find common interests that build rapport and create comfortable talking grounds.

Manage distractions and be an active listener always. Let yourself go and fully connect with people and believe me not only will you make a lot more money and you should not be afraid of that, but you will soon find a much happier and lasting way to do business. You will always win by putting people first. Become less of you and more understanding of their needs and wants. You will soon discover more of what I call the wiser self.

I hope this helps you excel and make lots of new friends in 2009. Make this a relationship focused year and remember the golden rule do onto others as you would want them to do to you. Take care and God Bless You all!

Your Friend In Health & Fitness,

Natalie Pyles
Call Me For Your FREE Consultation Today! 480-419-6462 or e-mail fitnesselementsassociates@yahoo.com
Visit WWW.MyFitnessElements.com

"How To Make Your Direct Marketing Writing Efforts Walk, Talk, And Breathe"

"How To Make Your Direct Marketing Writing Efforts Walk, Talk, And Breathe"

4 Strategies Every Health, Fitness, and Small Business Owner Should Know About To Win With Customers, Clients, And Champions

Now here are some ways to help you to perfect, polish, and strengthen your writing efforts. Apply these tools to your tool box and you'll create writing that walks, talks, and breathes!

Use A Thesaurus

Obvious, isn't it? You've probally used a thesaurus at some time or another. Most writers use it for the wrong reasons they still think writing has to be intellectual. In my experience making things to complex for my audience to read turns them off. Keeping things simple seems to always work best for results. Use a thesaurus to keep your writing simple and direct. Afterall, we are not writing to one another well at least I think we aren't or are we?

Use a Simile Book

A simile, by the way, is a phrase used to compare two different ideas. For example: "as compelling as a gun to your head" that is using a simile. A simile can give your reader a nice jolt they might be reading along and suddenly you make a comparison that surprises him. Thats electrifying! When using similes, try and make your own words. Add this to your tool box of tricks and watch your readership increase.

Use a Book Of Analogies

"Become a writing wizard." Turn your writing into spells no mortal can resist!"
Find books that inspire you to create power writing. Certainly when you do you'll find words tickling your mind into creating juicy new phrases. One must read is: The Analogy Book of Related Words By Selma Glasser. Use this book as your word- storming partner and watch the excitement of your crowd soar Guaranteed!

Use a Book Of Quotes

If anything else lets face it Quotes look good on page, don't they?

Let us resolve to be masters, not victims , of our history, controlling our own destiny without giving way to blind suspicions and emotions.

- John F. Kennedy

Two reasons to use quotes are they are visually appealing and they create dialogue and dialogue is alive. Try these strategies out for size and have fun with your writing the rest will take care of it self.

Your Friend In Health And Fitness,

Natalie Pyles

Fitness & Nutrition Expert, Wellness Coach, Author, Speaker, Health, Fitness, & Small Business Owner Sales & Marketing Consultant

Call Me For Your FREE Consultation Today! 1-800-681-9894 or e-mail fitnesselementsassociates@yahoo.com
WWW.MyFitnessElements.com